URL Ubiquity – Your Domain Name Should be Everywhere

by Edwin on September 13, 2011

There are endless opportunities for customers and prospective customers to be exposed to your domain name, if you set your mind to it.

Here are just some of the places your URL could (and probably should) appear…

  • In your email address (the bit after the "@")
  • On your business cards
  • On your company letterhead
  • On brochures and leaflets
  • On the side of your cars, trucks and commercial vehicles
  • During your TV commercials
  • On the radio
  • In your signature on discussion forums
  • Incorporated into your logo
  • On your exihibition/tradeshow stand materials
  • On billboards
  • In magazine and newspaper ads
  • In articles about your company
  • In every incoming link pointing to your website
  • On invoices
  • On packing slips
  • On press releases
  • On white papers, estimates and proposals
  • On packaging and wrapping materials
  • On carrier bags
  • On presentation folders
  • On packing slips and address labels
  • On spec sheets
  • In your email signature
  • On your Facebook profile
  • On lanyards, nametags and badges
  • On newspaper inserts
  • In your Yellow Pages listing
  • On your company nameplate
  • On your Twitter page
  • On your Twitter background
  • On flyers and handouts
  • In classified ads
  • On brochures and leaflets
  • On direct mail
  • On the membership page of your local chamber of commerce or industry group
  • On gift certificates
  • On stickers and decals
  • On promotional items and giveaways
  • In your voicemail message
  • On your out-of-office autoresponder message
  • On your fax headers and cover sheets
  • On coupons and vouchers
  • On your cheques
  • On thank-you cards and greetings cards
  • On corporate wear, or uniforms
  • In the sidebar of your blog
  • On your envelopes
  • On receipts
  • In presentations
  • In the "watermark" on photos and videos
  • Every time anyone explains how to find your company on the web

How did your business score when you looked through the list above? Have you achieved "URL ubiquity" or did you spot some opportunities to promote your URL that you’ve been neglecting until now?

Share

Leave a Comment

Previous post:

Next post: