7 Ways to Find SEO Gold on Google

by Edwin on December 13, 2009

There’s gold in them thar Google! A few simple searches will help you find potential link partners, get a better understanding of your competition, and learn what Google has taken away from your site lately…

  1. See which pages from your site Google has indexed in the last day, week or month…
    Click on “Advanced Search” and then expand the “Date, usage rights, numeric range, and more” option. Select “past 24 hours”, “past week” or “past month” and then do a search for site:domain.com (where “domain.com” is the URL of your website) to see all the pages Google indexed from your site during the time period in question.
  2. Find potential link partners for any niche topic…Google X inurl:(link|links) to find the likely “links” pages on sites dealing with topic X.
  3. Find places to get links from on Government (.gov) and Educational (.edu) websites…
    Google site:.edu “keyphrase” (where “keyphrase” is whatever niche keyphrase you’re targeting) to get a list of all the pages on .edu domains that contain that particular keyphrase. Use site:.gov to do the same for Government sites.
  4. Mine the Google Suggest tool for useful keyphrases…
    In the Google search box, type keyword a to pop up the list of Google’s top 10 suggestions that include keyphrases beginning with your selected keyword, and with keywords beginning with “a” as the second keyword. Repeat with keyword b, keyword c etc. to gradually build up the list of the 260 most likely suggestions that Google Suggest is likely to return for any multi-word search beginning with the “keyword” keyword.
  5. Link judo: Use your competitors’ strengths to find potential sources of backlinks…
    If you know which sites are your main competition, use the following search to find all the sites that link to them, but not (yet!) to your own site: “www.competitorurl.com” “-www.yoururl.com” -site:competitorurl.com. Repeat this process, cycling through all of your main competitors, to dig out every last possible link partner. This process lets you get a step ahead before you start sending out link request emails, since you now know that every site you found was previously willing to link to one or other of your competitors
  6. See which sites Google claims are competing with your own site…
    Search for related:yoursite.com to see the top 200 sites that Google has decided “compete” with yours. Since Google places more weight on incoming links from on-topic, authoritative sites, that gives you 200 places to try and establish a potential link partnership with (hint: find sites that don’t compete with you as much as Google thinks they do.)If you’re really determined, you can repeat this exercise by starting with the domain name of each of the 200 sites that Google claims are related to yours, and you’ll end up with a comprehensive picture of the 40,000 sites that are related-at-one-remove to your own site. Record their URLs in Excel or a similar tool, sort them, and you should see certain sites that appear again and again as being somewhat-related to yours. A link from one of those sites is surely worth going for!
  7. Check that your e-products are safely locked away…
    Do you sell PDF ebooks, or access to a paid membership area? Are they truly locked away from determined searchers? Google “title of ebook” filetype:pdf to see if Google has managed to index any copies of your ebook, or site:yoursite.com inurl:yourprotecteddirectory to check if your paid membership area is still secret.

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