Introduction of .uk – Don’t Do It!

October 31, 2012

Tweet I’ve put together a detailed position paper (26 pages, incorporating over 100 hours of research) showing EXACTLY how Nominet’s attempt to roll out .uk is contrary to the precedent set in every other country. Nominet are gung-ho about it of course, because (by my estimate, based on the uptake of 2LD domains in other […]

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Could “.co.uk” be the UK’s first Giga-Brand?

October 4, 2012

Tweet Quick. What do the BBC, Amazon, Barclays, HSBC, The Sun, The Daily Mail, The Times, The Telegraph, The Guardian, eBay and Google all have in common? The answer is simple: they are among the millions of organisations that have chosen to establish their main web presence on a “.co.uk” domain name. But why is […]

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Stamp Stampede: Beating The Rush for 1st and 2nd Class Stamps

April 13, 2012

Tweet Introduction From April 30th 2012, first-class stamps will go up from 46p to 60p each (30% price rise) and second-class stamps from 36p to 50p (39% price rise). This has led to a rush to buy stamps, with many retailers reporting shortages. Now the latest news suggests that the Royal Mail may start to […]

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Deconstructing Domain Name Industry Math

February 25, 2012

Tweet Deconstructing domain name industry math, or why the domain name you’re after is likely worth more than you think it is. At Memorable Domains, we consistently receive emails that seek to “educate” us about our core business. You may have come across the kind of thing I mean already: “I’ll give you £25 for […]

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Why I’m giving up on domain drop-catching…

January 21, 2012

Tweet As of January 21, 2012, I’m no longer involved in domain drop-catching. I’ll admit to feeling a bit nostalgic, as that’s the end of a domain mining adventure that’s lasted over a decade, from the early days of flat-fee .com catches through to our current near-exclusive focus on the UK (.co.uk) namespace, with brief […]

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Are You Ready for the Freight Train of Exponential Growth?

December 7, 2011

Tweet You know that nagging feeling that the world’s changing faster and faster? That’s exponential growth at work… Every couple of years, the transistor count on computer chips doubles. That’s what has taken us from the slow bulky computers of the 80s and 90s to smartphones, netbooks and tablets. Computer memory has been equally affected, […]

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The new .brand TLDs are destined to fail…

October 21, 2011

Tweet (I wrote this originally in a slightly different form as a comment in response to the MarketingWeek article “The new domain names that will be a game-changer for brands” but I felt it deserved a more “permanent” home.) For most brands, trying to establish their .brand in the minds of consumers will be like […]

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Quick Geek Book Quiz

September 14, 2011

Tweet Can you identify the SF/fantasy book or series that each of the below refers to? Some are forehead-slappingly obvious, some rather less so… Good luck! 1] River, Resurrection 2] Tree of Thorns, Keats 3] Gondolin 4] 42 5] The Hunt, Straits of Gibraltar 6] TANSTAAFL 7] Threes 8] Reason, Black Sun 9] Heat Ray […]

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URL Ubiquity – Your Domain Name Should be Everywhere

September 13, 2011

Tweet There are endless opportunities for customers and prospective customers to be exposed to your domain name, if you set your mind to it. Here are just some of the places your URL could (and probably should) appear… In your email address (the bit after the "@") On your business cards On your company letterhead […]

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The new GTLDs: A Slow Motion Marketing Car Crash Waiting to Happen

September 11, 2011

Tweet The new GTLDs are going to turn into a dismal failure. You only have to look at how little traction .biz and .info have gained in the mind of the average consumer, in spite of their decade in the marketplace and their real-life use by hundreds of thousands of companies, to see how this […]

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