We receive a lot of email from potential buyers on account of having 6,000+ domain names for sale. One misunderstanding comes back time and again, so it’s time to dispel the myth of the “queue of one” once and for all…
Paraphrased, the (flawed) logic goes something like this: “Hey, if you weren’t sitting on this domain name, we’d be able to register it. That’s not very fair.”
What the authors of these email fail to realise is that the most desirable domain names were taken years or even decades ago. It’s worth re-reading the previous sentence until it really sinks in!
In other words, they’re not actually second in line for the domain name at all. If it’s a commercially relevant term, it will have been checked for availability dozens, hundreds or even thousands of times by other parties since we first registered it. So even if WE didn’t own the domain in question, somebody else already would.
Naturally, it’s understandably more comforting to think “We missed it by that much!” rather than face the fact that you’re at the back of a queue of interested parties that stretches down the road and around the block.
In the offline world, nobody goes around looking at the prime commercial land at the heart of the business district of a large city thinking “If only XYZ developer hadn’t bought the land already, it would have been available for us.” No, every inch of usable space in every major city in the world already belongs to someone – and it’s an accepted fact of doing business that if you want that space, you’re going to have to pay the current owner market value (or more, if they’re not looking to sell) in order to get hold of it.
The domain name market is no different.