From the category archives:

Domain Names

In their own words: 87 successful business owners talk about the importance of their generic and exact match domain names

March 28, 2014

Tweet Summary: a generic or exact match domain name is not necessarily an essential part of doing business, but having one can catapult you to the next level, and bring an instant dose of credibility that can open many doors. Tip of the hat to the original publications – it’s well worth taking the time […]

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Exact match domains can provide a significant boost to PPC ad campaigns

March 26, 2014

Tweet Not enough advice about PPC advertising optimisation takes into account the domain name, perhaps because it’s taken for granted that it’s “immutable” since there’s an existing website, with an existing web address. But nobody said you are only allowed one website! We did a test a couple of years back that showed that an […]

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25 Domain Name Infographics

September 27, 2013

Tweet Here is a roundup of 25 infographics about domain names, and the domain name industry. Each link opens in a new window. Domain Name History, and Facts about Domain Names The History and Present State of Domain Names A Brief History of Internet Domains History of Domain Names Domain Names 101 27 Years of […]

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ICO warns Nominet of misdirected email danger. They should know, they’re the regulator!

September 26, 2013

Tweet In responding to Nominet’s second consultation on the possible release of .uk domain names at the second level (i.e. example.uk) the Information Commissioner’s Office (ICO) warns: In terms of specific security issues, we are concerned that the addition of second level .uk domains could result in confusion, and potentially lead to security incidents. For […]

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Early feedback on Nominet V2 .uk domain consultation

September 26, 2013

Tweet Here are some links to publicly available feedback documents submitted to Nominet as part of its second consultation on .uk domain names (the possible launch of domains directly under .uk, such as example.uk) which closed on September 23, 2013. Nominet has committed to publishing the responses of those who opted to make their submissions […]

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Media Sentiment Analysis for the Concept of .uk Domains

September 20, 2013

Tweet A media sentiment analysis was conducted on all media articles about Nominet’s .uk plans since their first consultation was announced in October 2012 (185 articles total). Only 6% of all articles about .uk were broadly or strongly positive (if neutral articles are included). When the sample size is limited to articles that express a […]

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A tale of 2 Nominet consultations, .uk and .wales

July 16, 2013

Tweet Never let it be said that Nominet doesn’t know how to run consultations. They’re perfectly capable of doing so – if they choose to! The .wales consultation is proof of that. By contrast, Nominet’s .uk consultation has been opaque in the extreme, with little or no information emerging at each stage of the process. […]

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For Nominet, .uk domains are ALL about money

July 12, 2013

Tweet It’s time to shine a bright light on the elephant in the room: for Nominet, the launch of the new .uk domain names is ALL about money. There’s nothing crass or rude about talking about money. It’s standard – and sensible – business practice to look at the potential financial impact impact of a […]

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Introduction of .uk – Don’t Do It!

October 31, 2012

Tweet I’ve put together a detailed position paper (26 pages, incorporating over 100 hours of research) showing EXACTLY how Nominet’s attempt to roll out .uk is contrary to the precedent set in every other country. Nominet are gung-ho about it of course, because (by my estimate, based on the uptake of 2LD domains in other […]

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Could “.co.uk” be the UK’s first Giga-Brand?

October 4, 2012

Tweet Quick. What do the BBC, Amazon, Barclays, HSBC, The Sun, The Daily Mail, The Times, The Telegraph, The Guardian, eBay and Google all have in common? The answer is simple: they are among the millions of organisations that have chosen to establish their main web presence on a “.co.uk” domain name. But why is […]

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